De Bijenkorf is well-known, well-loved, and has a top position in the Netherlands. This is partly thanks to our solid omnichannel strategy. How do we do that? In the marketing department of de Bijenkorf, a driven team takes our brand to the highest level. We work on inspiring campaigns and content for our entire platform.
Responsible for dynamic planning of all commercial activities, content creation and management for the website, the app, e-mails, social media and commercial management of brand partnerships.
CRM & Insights
Responsible for market research, customer panels, Privilege Membership and data analysis.
PR & Media
Responsible for PR, influencer marketing, lending and product placement, sponsoring, local and national (brand) events in the stores, internal communication, copy for internal, external media and local marketing.
Responsible for the development and execution of marketing campaigns at national and international level, and de Bijenkorf magazine.
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